DEVELOPMENT OFFICE, DIRECT MARKETING & ANNUAL GIVING | FOUNDATION

Position Title: Development Officer, Direct Marketing & Annual Giving - Full Time

File #: 2024-37112

Reports To: Manager, Direct Marketing & Annual Giving

Status: Full time Permenent 

Site: Hybrid work at Trillium Health Partners Foundation office at 2085 Hurontario Street, Mississauga, with occasional work at hospital sites – Mississauga, Credit Valley Hospital and Queensway Health Centre sites.

Posted: April 9th, 2024

Internal Deadline: May 12th, 2024

At Trillium Health Partners Foundation (THPF), we envision a future where health care transcends expectations and every member of the community has access to the care they need, when they need it the most.

Our vision is bold: build a new kind of health care for a healthier community.

We are the driving force behind Trillium Health Partners. Our team is raising money for the hospital so that millions of patients in the West GTA and surrounding communities have access to the care they need. Trillium Health Partners is comprised of Credit Valley Hospital, Mississauga Hospital and Queensway Health Centre and is one of the largest community-based, academically affiliated acute care facilities in Canada serving one of the fastest growing populations in the country. Trillium Health Partners is a teaching hospital affiliated with the University of Toronto and home to the Institute for Better Health, the hospital’s research and innovation engine. It is also the regional specialist for over 14 programs such as cardiac, cancer, stroke, neurology, mental health and so much more. Our doctors and nurses partner with your local hospital to offer highly complex care.

Our 40+ member team is comprised of exceptional talent, with diverse backgrounds and expertise dedicated to raising the crucial funds needed to address the highest priority needs of our hospital.

We operate with respect, collaboration and a drive for excellence and have already made a massive impact! Our fundraising milestones include securing the largest donation ever made to a hospital in Canada by Peter Gilgan and the Peter Gilgan Foundation of $105 million to help build the future home of The Peter Gilgan Mississauga Hospital. We also secured the largest corporate match by Orlando Corporation of $75 million to support development of the new hospital, mental health and research and innovation.

While we love setting records, we are hungry for more and need your help getting there.

Join us to help revolutionize the future of health care in the West GTA

The Role

The Development Officer, Direct Marketing & Annual Giving is a full-time position within the Marketing and Community Engagement team at Trillium Health Partners Foundation. Reporting to the Manager, Direct Marketing & Annual Giving, the Development Officer, Direct Marketing & Annual Giving will work with the Manager to manage a portfolio of programs designed to support key business objectives including donor acquisition, donor retention, and revenue generation.

The successful candidate will have experience managing Annual Giving and Direct Marketing programs and will quickly build rapport with a number of vendors and internal relationships to achieve success. Preference will be given to candidates with prior experience in a hospital foundation, health-related charity or another health care or non-profit context.

 PRIMARY RESPONSIBILITIES

• Responsible for contributing to sizeable annual fundraising targets across programs that include: Tribute Programs (In Honour, In Memory), Staff Giving, Direct Mail (including a Gift Catalog and Newsletters), Monthly Giving (including Door-to-Door Fundraising and Telemarketing) and mass digital fundraising (email, organic & paid social, search, display, etc.)
• Ensures programs are executed with a multi-channel approach and considers, email, social media & digital fundraising tactics, in collaboration with marketing & communications team.
• Continually measures and improves user experience for digital fundraising channels and ensures that all digital fundraising efforts support brand strategy.
• In collaboration with Director and Manager, supports the execution of comprehensive, measurable testing plans; a DM/email testing roadmap and the execution of A/B tests to optimize key metrics including open, clickthrough, and conversion rates
• Recommends and develops tactics for growth and stewardship and regularly monitors program performance, and adjusts or re-evaluates program tactics to optimize programs as appropriate.
• Manages contact with donors including responses to donor inquiries, monthly donor cancellation and/or complaints and escalates issues as appropriate. Includes RE data entry to capture donor activity for tracking and reporting purposes and ensures all donor interactions are accurately recorded and updated in Raiser’s Edge.
• Assists in managing vendors and suppliers (for example: Canada Post, Direct Mail and Telemarketing agencies, etc.), ensuring budgets and deadlines are met based on agreed upon goals & KPIs. Reports and manages issues that arise with vendor to resolution.
• Responsible for project management; delivering projects on scope and on time or flagging issues if necessary.
• Executes documented business rules around mid-level donor management and the movement / upgrade between annual programs and major gift programs.
• Works with Corporate Services department to ensure timely, accurate and proper gift processing, data pulls & list management, including monitoring & evaluation of data.
• Builds strong, collaborative relationships within the Foundation, with key departments within the hospital and with various vendors that will be managed by this role.
• Champions an environment that ensures effective sharing of information and collaboration with other Foundation programs and teams.
• Committed to learning and is informed on best practices, new tools and technology in digital fundraising and marketing.
• Stays engaged and current with hospital updates, health care topics and news of relevance to Direct Marketing.

QUALIFICATIONS

• 1-3 years of Direct Mail and Email development and telemarketing program execution and measurement
• Degree in business, marketing, communication, or other related disciplines
• tactics and best practices stewarding donors including developing trigger-based and lifecycle based automated communications.
• Understanding of and experience with direct marketing test and control methodology as well as key metrics for direct marketing campaign success
• Understanding of and experience utilizing segmentation approaches for direct marketing campaigns
• Experience in, and comfort with, managing vendor and supplier relationships as an extension of the team.
• Strong interpersonal skills, effective at building relationships and able to work well with donors, colleagues and key Foundation and Hospital stakeholders at all levels.
• Ability to work independently and efficiently in a busy environment managing multiple projects, shifting priorities, and tight deadlines.
• Strong organizational and project management skills with a strong personal commitment to excellence
• Highly professional and articulate with sensitivity, discretion, and an appropriate demeanour.
• Experience working in hospital environment, and / or health-related charity an asset!
• Experience with door-to-door fundraising and / or telemarketing campaigns an asset.
• Experience with digital fundraising – online donation forms, P2P platforms, email, paid & organic digital advertising, lottery, etc.

TECHNICAL SKILLS

• Strong analytical skills and business acumen
• Strong proficiency with Microsoft Office suite (PowerPoint, Excel and Word in particular).
• Donor/Client database experience (Raiser’s Edge Experience strongly preferred)
• Experience with Luminate Online, TeamRaiser, WordPress
• Experience / knowledge of digital advertising – Google Grant, Google, Facebook, Instragram, Bing.
• Experience with 3rd party donation platforms such as CanadaHelps, ECHOage, etc. an asset

Work Environment                                                                                   

• Willingness to work flexible hours and to tight deadlines as needed —some after-hours work may be required.
• Hybrid work schedule with 1 day in the office
• Valid driver’s license and access to a reliable vehicle an asset.

Internal employees who believe they possess the necessary qualifications and experience for this position and who have been in their current position for at least six (6) months are encouraged to apply.

We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005  and the Ontario Human Rights Code.  Trillium Health Partners will provide accommodations throughout the recruitment and selection process to applicants with disabilities.  If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.  All personal information is collected under the authority of the Freedom of Information and Protection of Privacy Act.

Effective September 7, 2021 all staff, professional staff, volunteers and learners at THP will be required to provide proof of full vaccination with a COVID-19 vaccine, with the exception of those who have an approved medical exemption or accommodation.

Applicants must be eligible to work in Canada. We would like to thank all applicants for their interest in this position, however, only those selected for an interview will be contacted. Trillium Health Partners is recognized under the French Language Services Act.